Seminar with industry leaders from IBM and Strategy Analytics

Building Safe and Reliable ADAS and Electrical Vehicles

We invite you to join us at this exclusive seminar focused on driving quality and efficiency in manufacturing electronics systems for the automotive industry.

We will also be discussing the latest trends in the auto industry that are top of mind including DPPB quality standards, AI and IoT adoption, and the development of automated driving.

Where:  Nestor Hotel, Ludwigsburg, Germany

 Stuttgarter Straße 35/2, 71638 Ludwigsburg

When: June 18, 2018 | 4:00pm – 8:00pm
(day before the International Congress of Automotive Electronics)


4:00pm – 5:10pm Registration, Networking Mixer
5:10pm – 5:15pm Welcome
5:15pm – 6:00pm Strategy Analytics: From ADAS to Autonomous – Seeing the Safe Way Forward
6:00pm – 6:15pm Break / Buffet Dinner
6:15pm – 7:00pm IBM: Making sense of really Big Data… Cognitive transformation in the Auto industry
7:00pm – 7:45pm Optimal+: Breaking down manufacturing silos with analytics – the key to high quality automotive electronics
7:45pm – 8:00pm Wrap-up & Giveaway

Register Now



Holger Sträter, IBM

Holger Sträter, IBM
Business Development Executive for Automotive

Holger will discuss how IoT has already transformed the car industry. Yet future mobility services will require to analyze much more than "traditional" IoT data. This will demand to adapt analytics modeling practices. Is the auto industry ready for that? We will look at the results of two large and recent industry surveys on the level of adoption of AI and IoT in the auto industry and will discuss what separate really successful companies from others in that space.


Ian Riches, Strategy Analytics

Ian Riches, Strategy Analytics
Director Automotive Electronics

The automotive industry is currently experiencing an unprecedented rate of change. The development of automated driving is challenging the core value proposition of many car makers: the driving experience itself. Large players from the consumer and IT sectors are seeking to leverage expertise in technologies such as artificial intelligence into the automotive arena. Automakers are seeking to develop more of their own IP, and start to talk of their need for “manufacturing partners” as much as Tier Ones. Everybody is looking to monetize “big data”. All of this is being done in an application which has the power to kill or seriously injure if things go wrong. In his presentation, Ian will draw on his more than 20 years’ experience as an automotive analyst to paint his vision of what successful automotive company of the 2020s will look like.



Michael Schuldenfrei, Optimal+
Corporate Technology Fellow

Michael will discuss how electronics have become pervasive in the auto industry, providing consumers with smarter and safer vehicles. But there is also a downside. We will show industry statistics on the alarming increase of electronics-related failures and recalls and discuss how the Industrial Internet of Things (IIoT) can deliver smart and actionable insights and help manufacturers and their suppliers improve quality and reliability across the value chain.